The Exercise Marketing Scheme

To create energy your body burns fat or it burns blood sugar (glucose), but it can’t burn them both at the same time. When you’re not doing anything strenuous your body burns fat. When you’re sitting at a desk, driving a car, working around the house, or even sleeping, your body burns fat. But when you exercise into the aerobic zone (70% or more of your max. heart rate) your body will stop burning fat and instantly begin to burn blood sugar – because blood sugar can be converted to energy much faster than fat.
When it comes to exercise, most people trying to lose weight make a big mistake by doing the wrong types of exercise. Strenuous exercise like jogging, bike riding, circuit training or aerobics are great for your heart, lungs and circulation. But they don’t necessarily burn fat or condition your body to burn fat. Those who market exercise equipment suggest that 20 to 30 minutes, a few times a week is all you need. People believe that this type of strenuous aerobic exercise is burning fat. Aerobic exercise will burn fat – but only after you’ve depleted your available blood sugar – which, for most people takes at least 20 to 30 minutes of being in the aerobic zone.

Aerobic exercise is great – once you’ve reached your ideal weight. But countless overweight individuals are on the exercise bikes and tread mills, pedaling and running, until their hearts almost pound out of their chests – and guess what – they’re not burning fat. How many obese people do you know who can work themselves into the “aerobic zone” and maintain that agonizing, strenuous level of exertion for more than 30 minutes? The first 30 minutes only burns off blood sugar – after that you’d need another 30 minutes to burn any fat.

Exercise equipment sales are on the rise and so is obesity – does that make sense to you? The truth is that walking and very light weight lifting are two of the best types of exercise for healthy weight loss. Walking burns fat. Weight lifting builds lean muscle which “feeds” on the body’s excess fat. Do the right types of exercise, eat whole foods, drink plenty of water, and turn your body into a healthy, energetic, fat burning machine that incinerates fat 24 hours a day!

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